GLOBAL BUSINESS DEVELOPMENT
Connecting Japan and the World. Turning Opportunities into Business.
OTO supports business expansion in both directions: helping international companies enter and grow in the Japanese market, and supporting Japanese companies expanding into overseas markets. Through market research, sales development, business matching, HoReCa and retail development, exhibitions, test marketing, and localization, we turn market-entry opportunities into real business.
TWO-WAY GLOBAL BUSINESS SUPPORT
From Japan to the World. From the World to Japan.
OVERSEAS COMPANIES
Enter & Grow in the Japanese Market
We support international companies with market research, sales development, business matching, HoReCa and retail development, exhibitions, test marketing, and practical market-entry activities in Japan.
JAPANESE COMPANIES
Expand Your Business into Global Markets
We support Japanese companies with overseas market research, local test marketing, buyer and distributor meetings, business matching, sales development, and distribution channel development.
ABOUT OTO
We Don’t Just Advise. We Act.
OTO is a hands-on business development partner connecting Japan with global markets. We support both international companies entering Japan and Japanese companies expanding overseas. Beyond market research and consulting, we work directly in the market through sales development, business matching, test marketing, exhibitions, and distribution development to turn market-entry plans into real business opportunities.
OUR SERVICES
Practical Support for Business Growth in Japan and Global Markets
OTO provides hands-on support for business expansion between Japan and global markets. From market research and market-entry strategy to sales development, business matching, HoReCa and retail development, exhibitions, test marketing, and localization, we support companies from market entry through business development and distribution growth.
01. Japan & Global Market Entry Support
We support both international companies entering Japan and Japanese companies expanding overseas through market research, market-entry strategy, target-market selection, partner identification, and hands-on business development.
02. Sales Agency
As your sales partner in Japan and overseas markets, we support direct outreach to prospective customers, importers, distributors, retailers, restaurants, and buyers—from initial contact and business meetings to follow-up and ongoing sales activities.
03. HoReCa Development
We develop opportunities in HoReCa markets in Japan and overseas through product presentations, sampling, tasting sessions, test marketing, and direct meetings with chefs, restaurants, hotels, and buyers.
04. Retail Development
We support entry into retail markets in Japan and overseas by identifying potential sales channels, presenting products to buyers, arranging business meetings, and developing relationships with distributors and retail partners.
05. Business Matching
Based on your products, business objectives, and target markets, we connect you with relevant importers, distributors, retailers, restaurants, chefs, buyers, and other potential business partners in Japan and overseas.
06. Exhibition Support
We support participation in exhibitions and business events in Japan and overseas, from preparation and sales materials to pre-event buyer outreach, meeting coordination, on-site sales activities, and post-event follow-up.
07. Test Marketing & Market Research
Through product sampling, tasting sessions, and direct interviews with chefs, restaurants, retailers, and buyers in Japan and overseas, we collect real market feedback and evaluate market potential to support future market entry and distribution development.
08. Branding & Design
We preserve the core value and identity of each brand while adapting packaging, language, promotional materials, websites, and digital content for Japanese and overseas markets.
HOW WE WORK
From Market Entry to Business Growth
OTO supports both international companies entering Japan and Japanese companies expanding overseas through a practical, step-by-step approach—from understanding your business and products to market research, strategy development, local sales activities, partner development, business meetings, and ongoing market expansion.
01. Understand Your Business & Products
We begin by understanding your company, products, strengths, target customers, and business objectives to define clear goals for market expansion.
02. Market Entry Strategy
We research target markets, competitors, pricing, distribution channels, customer needs, and potential opportunities to evaluate market potential.
03. Market Entry Strategy
Based on our research, we develop a practical market-entry approach, including target segments, sales channels, positioning, and priority actions.
04. Partner & Distribution Development
We identify and approach potential importers, distributors, retailers, HoReCa operators, buyers, and other business partners suited to your products and target market.
05. Sales & Business Opportunities
We conduct direct outreach, product presentations, test marketing, and business meetings to create concrete sales opportunities and potential partnerships.
06. Ongoing Business Expansion
We follow up with prospects and partners, support ongoing sales activities, and develop new channels and opportunities for sustainable business growth.
OUR NETWORK
Connecting Business Networks Between Japan and the World
OTO leverages its network of companies, importers, distributors, retailers, restaurants, chefs, buyers, and business partners in Japan and overseas to create new business meetings, sales opportunities, and long-term partnerships in both directions.
Importers & Distributors
Retailers & Buyers
Restaurants & HoReCa
Chefs & Business Partners
CASE STUDIES
Turning Market Entry into Real Business
OTO supports both international companies entering Japan and Japanese companies expanding overseas—not only with market-entry planning, but also with hands-on business development. Through market research, test marketing, sales activities, business matching, exhibitions, and distribution development, we work directly with our clients to create real business opportunities.
01. Sales Agency & Business Matching
Japanese Frozen Sushi Manufacturer × Japanese Soy Sauce Manufacturer
OTO supported the overseas expansion of a Japanese frozen sushi manufacturer by identifying and connecting the company with a suitable Japanese soy sauce manufacturer. By combining complementary products, we helped create a stronger export proposal and develop a new international business opportunity.
02. HoReCa Development
International Food & Beverage Brands × Japanese HoReCa Market
OTO has supported international food and beverage brands in developing business opportunities within Japan’s HoReCa market. Through direct sales activities, product presentations, sampling, and business matching, we connect international products with restaurants, chefs, hotels, and foodservice professionals in Japan.
03. Retail Development
International Brands × Retail Market Development
OTO supports international brands in developing retail opportunities in Japan by identifying and approaching suitable retailers, buyers, distributors, and sales partners. We also support Japanese brands expanding into overseas retail markets.
04. Business Matching & POP-UP Development
talian Food Brand × Japanese Market
OTO supported an Italian food brand entering the Japanese market by importing its pasta and pasta sauce products, identifying a suitable location, coordinating preparations, and developing a POP-UP store. We also supported promotional and sales activities from market entry through actual customer engagement.
05. Exhibition Support
International Brands × FOODEX JAPAN
OTO has supported international companies and organizations exhibiting at FOODEX JAPAN. Our support includes exhibition preparation, promotional activities, product presentations, business matching, buyer outreach, on-site sales support, and post-event follow-up.
06. Test Marketing & Market Research
International Market Research & Test Marketing
OTO has conducted market research and test marketing programs in Hawaii, Taiwan, and Vietnam. Through product sampling, tasting sessions, and direct interviews with chefs, restaurant operators, and buyers, we collect practical market feedback to help companies evaluate market potential and develop their next-step strategy.
07. Branding & Localization
International Brands × Japanese Market Localization
OTO supports international brands in adapting their communications and promotional materials for the Japanese market. Our work includes packaging design, Japanese translation and localization, promotional materials, websites, and digital content to help brands communicate effectively with Japanese customers and business partners.
08. Overseas Market Development
Japanese Brands × International Markets
OTO supports Japanese companies exploring business opportunities in overseas markets. Our activities include local market research, product testing, business matching, sales development, and direct communication with restaurants, retailers, buyers, and potential business partners in markets such as Hawaii, Taiwan, and Vietnam.
GLOBAL BUSINESS SUPPORT
Hands-On Experience in Global Markets
OTO works with local partners and businesses to test products in real markets, gather direct feedback, develop business relationships, and create opportunities for market entry and expansion.
EXPANDING OUR GLOBAL NETWORK
OTO continues to expand its network of local partners and business contacts according to the characteristics of each market and product category.
HAWAII / U.S.A.
Market research, HoReCa development, product presentations to chefs and restaurants, sampling, and test marketing.
TAIWAN
Market research, tasting sessions, HoReCa and retail development, buyer meetings, and business matching.
VIETNAM
Market research, tasting sessions, interviews with restaurant owners and buyers, and business meeting support.
EXHIBITION SUPPORT
Turn Exhibitions into Real Business Opportunities
OTO supports international companies exhibiting at trade shows in Japan — from pre-event preparation and buyer outreach to on-site sales activities, business meetings, and post-event follow-up.
Before & During the Exhibition
We support exhibition planning, sales materials, buyer outreach, meeting coordination, product presentations, business matching, and on-site sales activities to maximize opportunities during the exhibition.
After the Exhibition
We follow up with buyers and business contacts, support ongoing negotiations, evaluate market feedback, and help turn exhibition leads into long-term business opportunities in Japan.
BRANDING & LOCALIZATION
Bringing Brand Value from Japan to the World—and from the World to Japan.
OTO preserves the core value and identity of each brand while adapting design, language, packaging, promotional materials, websites, and digital communication to meet the needs of Japanese and overseas markets.
Branding & Design
Packaging design, promotional materials, websites, digital content, and other creative tools designed to communicate your brand effectively in the Japanese market.
Localization & Communication
Japanese translation and localization, product information, sales materials, and market-specific communication adapted to Japanese customers, buyers, and business partners.
LET’S WORK TOGETHER
Connecting Japan and the World. Building Business Together.
Whether you are an international company looking to enter Japan or a Japanese company seeking opportunities overseas, tell us about your products, services, and business goals. OTO provides hands-on support—from market research and sales development to test marketing, business matching, and distribution development—to turn opportunities into real business.