Turning Market Entry into Real Business
OTO supports both international companies entering Japan and Japanese companies expanding into global markets. We go beyond market-entry planning and research by providing hands-on business development through test marketing, sales activities, business matching, exhibitions, and distribution development. We work directly with our clients in the market to turn opportunities into concrete business meetings and sales opportunities.
01. Sales Agency & Business Matching
Japanese Frozen Sushi Manufacturer × Japanese Soy Sauce Manufacturer
OTO supported the overseas expansion of a Japanese frozen sushi manufacturer by identifying and connecting the company with a suitable Japanese soy sauce manufacturer. By combining complementary products, we helped create a stronger export proposal and supported the development of a new business opportunity for the international market.
02. HoReCa Development
International Food & Beverage Brands × Japanese HoReCa Market
OTO has supported international food and beverage brands in developing business opportunities within Japan’s HoReCa market. Products including Italian food products, Mexican tequila, Taiwanese tea, and fresh produce have been introduced to restaurants, chefs, and foodservice professionals through direct sales activities, product presentations, and business matching.
03. Retail Development
International Brands × Retail Market Development
OTO has supported international brands in developing retail opportunities in Japan, including sales development for a Korean electronic cigarette brand. We have also supported Japanese brands expanding overseas, including the development of retail opportunities for a Japanese apparel brand in the Hawaii market.
04. Business Matching & POP-UP Development
Italian Food Brand × Japanese Market
OTO supported an Italian food brand entering the Japanese market by importing its pasta and pasta sauce products, identifying a suitable location, coordinating preparations, and developing a POP-UP store. We also supported promotional and sales activities, providing hands-on assistance from market entry through actual customer engagement.
05. Exhibition Support
International Brands × FOODEX JAPAN
OTO has supported international companies and organizations exhibiting at FOODEX JAPAN, including Italian food brands and Taiwanese agricultural products. Our support has included exhibition preparation, promotional activities, product presentations, business matching, and communication with potential buyers and business partners in Japan.
06. Test Marketing & Market Research
International Market Research & Test Marketing
OTO has conducted market research and test marketing programs in Hawaii, Taiwan, and Vietnam. Through product sampling, tasting sessions, and direct interviews with chefs, restaurant operators, and buyers, we collect practical market feedback and provide insights to help companies evaluate market potential and develop their next-step strategy.
07. Branding & Localization
International Brands × Japanese Market Localization
OTO supports international brands in adapting their communications and promotional materials for the Japanese market. Our work includes packaging design, Japanese translation and localization, promotional materials, websites, and digital content, helping brands communicate their value clearly and effectively to Japanese customers and business partners.
08. Overseas Market Development
Japanese Brands × International Markets
OTO supports Japanese companies exploring business opportunities in overseas markets. Our activities include local market research, product testing, business matching, sales development, and direct communication with restaurants, retailers, buyers, and potential business partners in markets such as Hawaii, Taiwan, and Vietnam.
WORK WITH OTO
Turning Opportunities Between Japan and the World into Real Business.
Whether you are an international company entering Japan or a Japanese company expanding overseas, OTO provides hands-on support from market research and test marketing to sales development, business matching, and distribution development. We help turn market potential into concrete business opportunities.